Interactive voice bot in 2025

Interactive voice bot


Understanding Interactive Voice Bots in Today’s Communication Landscape

Interactive voice bots represent a significant leap in how businesses engage with their customers over the phone. Unlike traditional automated phone systems that follow rigid scripts, these AI-powered voice assistants can understand natural language, respond to complex questions, and adapt to the flow of conversation. The core functionality of interactive voice bots hinges on natural language processing (NLP) and machine learning technologies that enable them to interpret speech patterns, detect intent, and provide contextually relevant responses. According to a report by Juniper Research, voice assistant transactions are projected to reach into the billions by 2025, highlighting the growing importance of this technology. Businesses implementing these systems are witnessing remarkable improvements in customer service efficiency while simultaneously reducing operational costs. For companies looking to stay competitive, understanding and implementing AI voice assistants is becoming less of an option and more of a necessity.

The Evolution From Basic IVR to Sophisticated Interactive Voice Bots

The journey from basic Interactive Voice Response (IVR) systems to today’s sophisticated interactive voice bots illustrates the remarkable progress in voice technology. Early IVR systems from the 1980s and 1990s were notoriously frustrating, offering only button-press menus and rigid pathways that often led to customer dissatisfaction. The transition to modern interactive voice bots began with the integration of speech recognition capabilities, allowing systems to understand spoken commands rather than just touch-tone inputs. This evolutionary path accelerated dramatically with the advent of deep learning and neural networks around 2015, enabling systems to comprehend natural speech patterns with unprecedented accuracy. Today’s AI phone agents can handle nuanced conversations, remember context across lengthy interactions, and even detect emotional cues in a caller’s voice. The technological gap between early IVR systems and current voice bots is comparable to the difference between a basic calculator and a smartphone—they share a fundamental purpose but operate on entirely different technological planes.

Key Components That Power Effective Interactive Voice Bots

Effective interactive voice bots rely on several sophisticated technological components working in harmony. At their foundation is Automatic Speech Recognition (ASR) technology that converts spoken language into text with remarkable accuracy, even handling different accents and dialects. This text then feeds into Natural Language Understanding (NLU) engines that analyze the semantic meaning behind words to determine user intent. The system’s Dialogue Management component maintains conversation context, tracks what’s been discussed, and determines appropriate responses. Once a response is formulated, Natural Language Generation (NLG) creates grammatically correct and contextually appropriate replies, while Text-to-Speech (TTS) synthesis transforms these text responses into natural-sounding speech. Behind these components, conversational AI frameworks run on machine learning models continuously trained on vast datasets of human conversations. Integration with phone service infrastructure through technologies like SIP trunking completes the system, connecting these digital brains to the telephone network. Companies like Elevenlabs and Play.ht have pioneered advances in text-to-speech technology that make these voice interactions increasingly human-like.

Business Applications of Interactive Voice Bots

Interactive voice bots are transforming operations across numerous industries with their versatile applications. In the healthcare sector, these AI systems handle appointment scheduling, medication reminders, and preliminary symptom assessment, freeing medical staff for critical care tasks. Financial institutions employ voice bots for account inquiries, transaction verification, and fraud alerts, providing secure 24/7 service without human staffing costs. Retailers utilize AI calling bots for order status updates, product recommendations, and post-purchase follow-ups that enhance customer satisfaction. Hospitality businesses implement these systems for reservation management, concierge services, and guest feedback collection, maintaining service standards even during peak periods. Real estate agencies have found particular value in AI calling agents for property inquiries, which can qualify leads and schedule viewings without agent intervention. The most sophisticated implementations integrate with CRM systems and scheduling tools to create seamless workflows that capture valuable customer data while providing immediate service. As more businesses recognize these advantages, adoption rates continue to accelerate across sectors from legal services to education.

Cost-Benefit Analysis of Implementing Interactive Voice Bot Solutions

When evaluating interactive voice bot implementation, businesses must consider both immediate costs and long-term returns. Initial investment typically includes platform licensing fees (ranging from $5,000 to $50,000 depending on scale and customization), integration expenses with existing phone systems, and training costs for staff who will manage the solution. Monthly operational expenses generally include subscription fees ($500-$5,000), usage-based charges for voice processing, and possible API call costs. However, the return on investment becomes compelling when we examine the benefits: reduction in call center staffing requirements (typically 30-40% for routine inquiries), extended service hours without overtime expenses, and elimination of human error in information delivery. Businesses implementing these systems report average cost savings of $3-$5 per customer interaction, which quickly accumulates for high-volume operations. Additionally, interactive voice bots introduce revenue opportunities through improved lead conversion rates, enhanced upselling capabilities, and reduced cart abandonment. The payback period typically ranges from 8-18 months, with smaller businesses using white-label solutions like those offered by Callin.io seeing faster returns due to lower implementation costs.

Comparing Voice Bot Platforms and Providers

The interactive voice bot market features diverse providers with varying specializations and strengths. Enterprise-level solutions from giants like Google Dialog Flow, Amazon Lex, and IBM Watson Assistant offer robust capabilities with extensive customization options, though they typically require significant technical expertise to implement fully. Mid-market providers such as Twilio AI Assistants provide developer-friendly APIs with strong telephony integration, while newer entrants like Bland AI and Vapi AI focus on user-friendly implementations with less coding required. For businesses seeking turnkey solutions, white-label options from Callin.io and Retell AI offer ready-to-deploy voice bots with customizable personalities and industry-specific training. When evaluating providers, key considerations include accuracy rates for speech recognition (look for 95%+ in standard English), latency times (ideally under 1 second), language support breadth, integration capabilities with existing systems, and comprehensive analytics dashboards. Pricing models vary significantly—from usage-based structures charging per minute of processing to flat monthly subscriptions—making it essential to match your anticipated call volume with the most cost-effective option.

Voice Bot Design Principles for Optimal User Experience

Creating effective interactive voice bots requires adherence to fundamental design principles that prioritize user experience. Conversation design forms the foundation, focusing on natural dialogue flows that anticipate various user inputs while avoiding the roboticism that plagues many automated systems. Successful voice interactions begin with clear identification and purpose statements that set appropriate expectations for capabilities. Progressive disclosure techniques prevent overwhelming users with too much information by revealing details gradually as needed. Effective systems incorporate error recovery pathways that gracefully handle misunderstood inputs without repetitive "I didn’t understand" responses, instead offering alternative phrasings or directed questions. Prompt engineering plays a critical role in creating voice personalities that align with brand values—whether professional, friendly, or authoritative. The most sophisticated implementations utilize contextual memory to recall earlier parts of conversations, eliminating the frustration of repeating information. Testing with diverse user groups, including those with various accents and speech patterns, ensures accessibility for all potential callers. Regular analysis of conversation logs helps identify common points of confusion or frustration that can be refined through iterative improvements, transforming good voice bots into exceptional ones.

Security and Compliance Considerations for Voice Bots

Implementing interactive voice bots demands rigorous attention to security protocols and regulatory compliance, particularly when handling sensitive customer data. Voice authentication systems must incorporate multi-factor verification procedures to prevent identity theft while maintaining conversation flow. End-to-end encryption for all voice data transmission protects against interception, while secure storage practices with defined retention policies minimize vulnerability to breaches. Organizations operating in regulated industries face additional compliance requirements: healthcare implementations must adhere to HIPAA regulations for protecting patient information, financial services must comply with PCI-DSS standards for transaction security, and all European operations must align with GDPR provisions regarding data processing consent and right-to-be-forgotten procedures. Voice bots that record conversations require explicit caller consent, typically delivered through clear notifications at conversation start. Data anonymization techniques that strip personally identifiable information from training datasets help maintain privacy while improving system performance. Comprehensive audit trails documenting all interactions provide accountability and evidence of compliance during regulatory reviews. For multi-national operations, understanding regional variations in privacy laws is essential, as requirements in California (CCPA) differ from those in Brazil (LGPD) or Australia. Regular security assessments and penetration testing should be conducted to identify potential vulnerabilities before they can be exploited.

Real-World Success Stories of Interactive Voice Bot Implementation

The transformative potential of interactive voice bots becomes evident through examining successful real-world implementations. A national healthcare provider deployed an AI voice system for their medical office that now handles over 15,000 appointment scheduling calls monthly, reducing no-show rates by 32% through automated reminders and confirmation calls. The system’s ability to understand complex scheduling constraints and patient preferences resulted in 91% caller satisfaction ratings, substantially higher than their previous automated system. In the financial sector, a regional credit union implemented an interactive voice bot for loan pre-qualification, allowing members to complete preliminary applications by phone 24/7. This increased loan application volume by 40% while reducing staff workload by 22 hours weekly. A particularly innovative implementation comes from a property management company that deployed voice bots to handle maintenance requests, automatically categorizing issues by urgency, dispatching appropriate personnel, and providing status updates to tenants. This reduced response times from 48 hours to under 4 hours for standard requests. An e-commerce retailer integrated AI calling solutions for abandoned cart recovery, achieving a 17% conversion rate on previously lost sales through personalized follow-up calls. These cases demonstrate the versatility and effectiveness of well-implemented voice bot solutions across varied business applications.

Common Challenges and Troubleshooting Voice Bot Issues

Despite their sophistication, interactive voice bots face several common challenges that require proactive management and troubleshooting. Speech recognition accuracy remains problematic for callers with strong accents, background noise, or specialized terminology, necessitating continuous training with diverse speech samples and specialized domain-specific language models. Conversation flow disruptions occur when users provide unexpected inputs or multiple pieces of information simultaneously; implementing flexible dialogue management with fallback options helps maintain conversation coherence. Integration difficulties with legacy systems often arise, requiring API development or middleware solutions to connect voice bots with existing databases and CRM platforms. Caller frustration typically manifests when bots fail to understand after multiple attempts; implementing intelligent human handoff protocols after two failed recognition attempts preserves customer satisfaction. Response latency issues can emerge during high-volume periods; load testing and scalable cloud infrastructure help maintain performance under pressure. Training data biases inadvertently introduced during system development may cause inconsistent performance across user demographics, requiring diverse training datasets and regular equity audits. Organizations achieving the greatest success with voice bot implementations maintain dedicated technical teams for monitoring performance metrics and regularly updating conversation flows based on actual user interactions, treating these systems as evolving assets rather than static installations.

Voice Personality and Brand Alignment in Bot Design

The voice personality of interactive bots represents a crucial but often overlooked aspect of implementation that significantly impacts customer perception and brand alignment. Voice characteristics including tone, tempo, vocabulary, and conversational style create immediate impressions that should authentically reflect brand values. Financial institutions typically benefit from voice personalities conveying trustworthiness through measured speech patterns and precise language, while retail brands might emphasize friendliness with warmer tones and conversational vocabulary. The development process should begin with creating detailed voice personality profiles documenting specific speech characteristics, typical phrases, humor usage guidelines, and emotional response parameters. Beyond basic personality traits, effective voice bots incorporate adaptable interaction styles that adjust based on caller emotions or conversation contexts—becoming more efficient with rushed callers or more explanatory with confused ones. Cultural considerations play an essential role in personality development, as interaction expectations vary significantly across regions, age demographics, and industry contexts. Companies like Elevenlabs have developed technologies allowing for remarkable voice customization, enabling brands to create distinctive audio identities. Testing voice personalities with target audience segments before full deployment helps identify disconnects between intended personality and actual perception. The most sophisticated implementations maintain consistency across multiple contact channels, ensuring the phone bot personality aligns with chatbots, email communications, and human representatives to create a cohesive brand experience.

Integration Capabilities with Existing Business Systems

The practical value of interactive voice bots multiplies exponentially when seamlessly integrated with existing business infrastructure. CRM integration enables voice bots to access customer history, personalize interactions based on previous purchases or inquiries, and automatically update records with new information gathered during calls. Calendar and scheduling system connectivity allows for real-time appointment booking with awareness of resource availability, staff scheduling, and service duration requirements. Integration with inventory management systems provides voice bots with accurate product availability information for order taking or inquiry handling. Payment processing capabilities enable secure transaction completion during calls through tokenized card data or transfer to PCI-compliant processing systems. Ticketing and support systems integration allows voice bots to create, update, and track support tickets while providing status information to callers. The technical approaches to these integrations vary from direct API connections to middleware solutions that bridge legacy systems with modern voice platforms. Businesses using Twilio’s communication infrastructure benefit from established integration pathways with major business systems, while specialized solutions from providers like Callin.io offer purpose-built connectors for specific industry applications. Organizations achieving the greatest ROI from voice bot implementations typically begin with mapping customer journey touchpoints that involve multiple systems, then prioritizing integrations that eliminate manual data transfer between those systems.

Multilingual Capabilities and Global Deployment Considerations

Deploying interactive voice bots across international markets requires careful attention to language capabilities and cultural nuances beyond simple translation. Effective multilingual implementations begin with native-quality voice synthesis in target languages, avoiding the unnatural cadences that result from translated text processed through non-native speech engines. Speech recognition accuracy varies significantly across languages, with less commonly spoken languages typically requiring additional training data to reach performance levels comparable to English-based systems. Cultural adaptation extends beyond language to include appropriate greeting formalities, conversation pacing expectations, and appropriate topics for automated handling in different regions. Technical considerations for global deployment include regional telephony compliance requirements, international data sovereignty regulations affecting where conversation data can be stored, and time zone management for operations that may require human escalation pathways. When evaluating providers for global deployments, businesses should assess language coverage breadth, including dialect variations (such as differences between European and Brazilian Portuguese), as well as the availability of voice talent for each target market. Organizations seeking specialized language capabilities may explore options like German AI voice solutions for European markets. Successful international implementations typically begin with core languages representing the largest customer segments before expanding to additional markets, allowing for refinement of both technical and cultural aspects of the system based on initial deployment feedback.

Analytics and Performance Measurement for Voice Bot Optimization

Implementing robust analytics frameworks transforms voice bot systems from communication tools into strategic business assets that continuously improve through data-driven optimization. Comprehensive measurement begins with conversation completion rates tracking successful task fulfillment versus abandonment or human escalation points. Intent recognition accuracy metrics identify specific user requests that trigger misunderstandings, highlighting opportunities for training enhancements. Sentiment analysis capabilities detect caller frustration or satisfaction, allowing for real-time adjustment of conversation handling. Average handling time compared across different inquiry types helps identify inefficient conversation flows that need streamlining. Conversion rate tracking for sales-oriented implementations measures effectiveness in achieving business outcomes beyond mere conversation handling. The most valuable analytics systems incorporate comparative benchmarking against industry standards and historical performance to contextualize improvements over time. Practical implementation requires establishing consistent tagging for conversation types and outcomes, integrating with business intelligence platforms for holistic performance views, and creating accessible dashboards for both technical and non-technical stakeholders. Organizations achieving the greatest improvements from analytics typically establish regular review cycles where cross-functional teams examine conversation logs for patterns, test hypothesis-driven adjustments, and measure impact through controlled rollouts. This methodical approach transforms abstract user experience concepts into quantifiable metrics that guide development priorities while demonstrating ROI to organizational leadership.

Future Trends in Interactive Voice Bot Technology

The interactive voice bot landscape continues to advance rapidly with several emerging technologies poised to redefine capabilities in the near future. Emotional intelligence enhancements using acoustic pattern recognition to detect subtle voice modulations indicating caller emotions will enable more empathetic responses tailored to emotional states rather than just verbal content. Multimodal integration combining voice interactions with simultaneous visual elements delivered to mobile devices will create richer communication experiences that leverage both audio and visual channels. Proactive outreach capabilities will evolve beyond simple notifications to include personalized checking-in calls based on predictive customer need models. Hyper-personalization through voice printing technology will allow systems to recognize repeat callers instantly without identification questions, adjusting conversation styles based on established relationship history. Advanced knowledge integration with large language models like those powering Cartesia AI will expand the depth of information voice bots can access and synthesize during conversations. Voice cloning technologies will enable organizations to create authorized digital replicas of actual company representatives for consistent brand representation. For businesses planning long-term voice strategy, understanding these trends helps inform platform selection decisions that support future capabilities without requiring complete system replacement. Industry analysts from Gartner predict that by 2026, over 75% of customer service organizations will have integrated some form of emotional intelligence into their automated communication systems, signaling this feature’s transition from cutting-edge to standard expectation.

Step-by-Step Implementation Guide for Your First Voice Bot

Successfully launching your first interactive voice bot requires careful planning and execution across multiple phases. Begin with a clearly defined scope identifying specific conversation types and tasks the system will handle, starting with high-volume, low-complexity interactions that deliver immediate value. Stakeholder alignment involves engaging representatives from customer service, IT, legal, and business operations to establish goals and constraints before technical implementation begins. Platform selection should evaluate providers based on your specific requirements for integration capabilities, language support, and domain expertise in your industry. The conversation design phase involves mapping user journeys, creating dialogue flows, and building fallback pathways for unexpected inputs, ideally using a collaborative design tool that allows non-technical stakeholders to review and comment. Integration development connects the voice system with required data sources and business systems, often beginning with read-only access that expands to write capabilities as the system proves reliable. Training and testing should incorporate real-world scenarios with diverse user inputs, systematically challenging the system with edge cases and unexpected phrasings. Limited release deployment to a subset of customers or specific geographic regions allows for performance monitoring before full rollout. Measurement and optimization begins immediately after launch, using analytics outlined in previous sections to identify improvement opportunities. For businesses new to voice technology, starting an AI calling agency or partnering with specialists like Callin.io can accelerate implementation while avoiding common pitfalls that delay time-to-value.

Ethical Considerations in Voice Bot Deployment

The deployment of interactive voice bots raises important ethical questions that forward-thinking organizations must address proactively. Transparency requirements ensure callers understand they’re interacting with an automated system rather than a human agent, even when voice technology becomes indistinguishable from human speech. Bias mitigation demands careful attention to training data selection and ongoing monitoring to prevent systems from developing unfair response patterns based on caller demographics or speech patterns. Accessibility considerations require designing systems usable by individuals with speech impediments, hearing impairments, or cognitive differences, often requiring alternative interaction pathways. Employee displacement concerns necessitate thoughtful change management and potential retraining programs as voice automation changes job requirements for customer service teams. Privacy boundaries must be established regarding what information systems gather, how long it’s retained, and whether conversations can be used to train future models. Manipulation safeguards prevent voice systems from employing psychological tactics that might pressure vulnerable individuals into decisions against their interests. Organizations demonstrating leadership in ethical implementation typically establish governance committees with diverse representation to review voice bot applications before deployment, create clear policies regarding appropriate usage contexts, and implement regular ethical impact assessments as capabilities evolve. Industry groups like the Partnership on AI have developed frameworks and guidelines specifically addressing conversational AI ethics that provide valuable starting points for organizations developing their own ethical standards.

Voice Bot Technology for Specific Industry Applications

Different industries benefit from tailored voice bot implementations addressing their unique challenges and opportunities. Healthcare providers utilize voice systems for appointment scheduling and management, medication adherence monitoring, and preliminary symptom assessment with specific accommodations for medical privacy regulations and integration with electronic health record systems. Financial services deploy voice bots for secure transaction authorization, fraud alert verification, and account servicing with enhanced security protocols including voice biometrics and multi-factor authentication. Hospitality businesses implement reservation management systems, concierge services, and guest experience feedback collection that integrate with property management systems and local attraction databases. Field service operations benefit from dispatch confirmation, appointment reminders, and status update capabilities that connect with mobile workforce management platforms. Educational institutions deploy voice systems for admissions inquiries, financial aid application assistance, and campus information services with specialized knowledge bases covering academic programs and student services. Legal practices utilize appointment scheduling and initial intake screening with careful attention to attorney-client privilege considerations and integration with case management systems. Industry-specific implementations typically require specialized knowledge bases, compliance awareness, and integration with vertical-specific software platforms. For businesses seeking industry-targeted solutions, providers like Callin.io offer pre-configured templates addressing common use cases within specific sectors, reducing implementation time while maintaining customization options for unique organizational requirements.

Comparing Interactive Voice Bots with Other Customer Contact Channels

Interactive voice bots represent one component in the broader ecosystem of customer contact channels, each with distinct advantages and limitations. Compared to live phone agents, voice bots offer 24/7 availability and consistent performance without fatigue or emotional variation, though they lack human agents’ problem-solving creativity for complex or unusual situations. Against chatbot interactions, voice systems provide greater accessibility for individuals with literacy challenges, visual impairments, or situations where typing is impractical, though chat offers the advantage of providing visual information alongside text conversation. Email communications provide detailed documentation but lack the immediate resolution voice systems provide. Social media engagement offers public visibility that voice interactions don’t, potentially influencing other customers’ perceptions through public problem resolution. The optimal approach for most organizations involves implementing an omnichannel strategy where voice bots complement other communication methods within an integrated customer experience framework. This requires thoughtful channel orchestration determining which inquiries route to which channels based on complexity, urgency, customer preference, and business objectives. Organizations achieving the greatest success maintain consistent knowledge bases across channels ensuring customers receive identical information regardless of contact method, while preserving interaction history across channels to maintain conversation continuity. As voice technology continues advancing, the boundaries between channels increasingly blur with hybrid experiences combining voice interaction with simultaneous visual elements delivered to mobile devices.

Voice Bot Customization and Personalization Techniques

Tailoring interactive voice bots to deliver personalized experiences transforms standard automation into meaningful customer engagement that builds brand affinity while improving task completion rates. Dynamic persona selection enables systems to adapt conversation styles based on caller preferences, historical interactions, or demographic information, presenting different personality characteristics to different user segments. Contextual memory implementation allows bots to reference previous interactions across multiple conversations, eliminating the frustration of starting from zero with each contact. Preference learning systems observe patterns in caller choices, gradually building profiles that inform future recommendations and conversation shortcuts. Special occasion recognition acknowledges personal milestones like birthdays or service anniversaries when identified through CRM integration, creating moments of connection. Behavior-based conversation adaptation modifies interaction styles based on detected user behaviors such as frequent interruptions (suggesting a desire for efficiency) or detailed questions (indicating preference for thoroughness). Implementation requires robust data infrastructure connecting voice interactions with customer profiles while maintaining appropriate privacy safeguards. For organizations just beginning personalization efforts, tiered implementation starting with simple recognition elements before advancing to sophisticated behavioral adaptation provides measurable improvements at each development stage. The most effective personalization approaches balance technological capabilities with psychological understanding of what creates meaningful connection, avoiding creepy-factor overreach while still delivering noticeably tailored experiences.

Training and Managing Your Voice Bot Team

Building an effective operational team for voice bot management requires diverse skill sets bridging technological understanding and customer experience design. The core team typically includes conversation designers who craft dialogue flows and personality characteristics, data scientists analyzing performance metrics and training machine learning components, integration specialists connecting voice systems with business platforms, and quality assurance testers systematically challenging the system with edge cases. Organizational structure considerations include whether these functions should exist within customer experience teams focusing on journey-wide improvements or technology departments emphasizing system reliability and security. Training programs should develop both technical proficiency with specific platforms and conceptual understanding of conversation psychology, ensuring team members comprehend why certain approaches succeed while others fail. For businesses without resources to build dedicated internal teams, reseller AI caller programs and white-label partnerships provide alternative implementation paths with external expertise. Regardless of team structure, establishing clear governance procedures determining who can approve changes to customer-facing conversations prevents inconsistent experience delivery. The most successful organizations implement collaborative workflows where customer service representatives who hear actual customer language patterns contribute directly to conversation improvement, creating feedback loops that continuously refine system performance based on real-world interactions.

Revolutionize Your Customer Communications with AI Voice Technology

The journey through interactive voice bot technology reveals its transformative potential for businesses seeking to enhance customer communications while optimizing operational efficiency. These sophisticated AI-powered systems have evolved far beyond basic automated responses, now offering natural conversations that can understand context, remember previous interactions, and deliver personalized experiences aligned with brand values. By implementing voice bot technology, businesses can extend service availability to 24/7, handle routine inquiries without human intervention, and gather valuable customer insights through systematic analysis of conversation patterns.

If you’re ready to elevate your business communications with cutting-edge voice technology, Callin.io offers an ideal starting point. Their platform enables you to implement AI-powered phone agents that autonomously handle incoming and outgoing calls, from appointment scheduling to answering frequently asked questions and even closing sales. With natural-sounding voice interactions, your customers will experience seamless service while your team focuses on high-value activities requiring human expertise.

Callin.io’s free account provides an intuitive interface for configuring your AI agent, with test calls included and access to a comprehensive task dashboard for monitoring interactions. For businesses requiring advanced capabilities like Google Calendar integration and built-in CRM functionality, subscription plans start at just $30 USD monthly. Discover how Callin.io can transform your customer communications by creating your account today and experiencing the future of business telephony firsthand.

Vincenzo Piccolo callin.io

Helping businesses grow faster with AI. 🚀 At Callin.io, we make it easy for companies close more deals, engage customers more effectively, and scale their growth with smart AI voice assistants. Ready to transform your business with AI? 📅 Let’s talk!

Vincenzo Piccolo
Chief Executive Officer and Co Founder